About Contrarian Thinking

We’re on a mission to help 1 million people become financially and philosophically free. How, you ask? By teaching you to create the wealth you need to live the life you want.

Image of black flying pig with red lightning bolt on it's side

Money can’t buy happiness

Money does make you happier

Hey, wild idea? Life’s easier when you have money in your pocket. It can also improve the lives of your family and community—for generations to come. There’s nothing wrong with wanting more of it.

How Contrarians bring in the big bucks

Step 1: Free your mind

Change the way you think about money. Our newsletters will inspire you with the stories of real Contrarians who are out there building their own American dream.

Step 2: Build your bank account

Our courses teach you tools and tactics to become an owner in a world of renters. You’ll learn to buy profitable businesses and create enough cashflow to replace your 9-to-5…and then some.

Step 3: Tap into the Community

Our premier business acquisition Contrarian Community provides expert guidance and accountability from a community of peers and pros. You’ll pick up powerful connections and, even better, you’ll never feel alone in your journey to becoming a savvy business owner.

Meet the original Contrarian

Our founder, Codie Sanchez, has been buying and investing in businesses since 2012. She now runs a holding company of small and medium businesses below $10M EBITDA, focused on what she calls “boring businesses,” or service-based businesses. Y’know, like laundromats and lawn care.

Point being: Codie knows her sh*t when it comes to building wealth. 

Origin story

Codie Sanchez is a formidable force in the world of finance, known for her bold, contrarian thinking, financial acumen and entrepreneurial prowess.

Born to immigrant parents, Codie’s family lived paycheck to paycheck throughout her formative years. Determined to empower marginalized people, Codie graduated early from Arizona State University with a degree in journalism. She immediately headed to Juarez, Mexico, where she worked to bring attention to the murder, mutilation and human trafficking of thousands of women.

Codie’s coverage of the atrocities in Juarez earned her the Robert F. Kennedy award for print journalism. But after witnessing firsthand the ways in which financial stability could be a lifeline, Codie realized she didn’t want to write stories, she wanted to change them. She saw that people hold the power—and the purse strings—but they have to be able to bet on themselves in order to succeed. Codie shifted gears from journalism to finance, dedicating herself to learning how to earn more money so she could help others do the same.

In 2008, Codie took her first job in finance at Vanguard. That same year, the 2008 financial crisis struck and Codie again witnessed the devastating impact of financial illiteracy on ordinary people. Over the next several years, she redoubled her efforts to master the financial industry, ascending the ranks of prominent institutions such as Goldman Sachs, State Street, and First Trust.

Over the next decade, Codie’s entrepreneurial drive led her to buy, build and invest in an array of businesses, like laundromats and cannabis companies. Never one to shy away from a challenge, Codie kept betting on herself and eventually created an investment portfolio as diverse as her skills.

Now fluent in the language of finance, dealmaking, mergers and acquisitions, Codie began working on a way to pull her experiences together. The goal was, as it had always been, to reach, educate and empower other people. When a global pandemic brought the world to a standstill in 2020, Codie realized it was time to take action. She launched Contrarian Thinking, the world’s first free-thinking finance and media company. In spite of the global pandemic it launched in, Contrarian Thinking has empowered thousands to take control of their financial destinies and become successful small business owners. This venture fosters a community of more than four million contrarian thinkers worldwide, teaching the tenets of financial freedom and supporting small business ownership.

Illustration with words Main Street Over Wall Street

Codie created Contrarian Thinking to share what she’s learned about money and freedom, and to spark a new generation of free thinkers and business owners.

“Why do you think the most powerful private equity firms don’t write books or sell courses? Because everyone wants to get rich quietly,” she says. “Meh, that’s not fun to me. I’m a journalist at heart. They should have never let me into their club.”

You in?

Join our crew

Now more than ever, the world needs you—the dreamers, the doers, the builders. Join our crew, and and help us teach people to make the kind of money that sets them free.

Pitch a partnership

If you want us to write about your company or boring business, or if you’ve got a partnership to pitch, let’s talk.